A well-written job posting is the first impression you make with potential candidates. It’s your first chance to promote your company’s values and culture. A well-written job description can attract interest in the job and company, leading to better-quality applications and interviews.
A good job description will include important information about the hiring process, from beginning to end. This will ensure that both you and the applicant are on the same page in terms of what to expect. This can also prevent candidate ghosting and drop-off as well as an efficient and fair hiring process for all parties involved.
Use a simple, straightforward language that is easily understood by all kinds of audiences. Avoid jargon and cliches which can irritate or turn off potential applicants. Employ job advertisements to promote your diversity initiatives. Make sure that the language you use does not exclude anyone.
Do not forget to mention important advantages and perks when you post your job. If your company provides free lunches, an awesome office with a view or offers flexible working hours It’s worth mentioning these in your job descriptions, as they could swing an applicant in your direction over competitors. You should also mention any community or volunteer involvement that your company is involved in. This is a factor that many potential employees will look for when deciding which company to apply to.